ORIGIN STORY
ORIGIN STORY
How did ARC begin?
ARC began because I needed a way out myself.
I'm Dan, founder of ARC. If you're here, there's a good chance something in your life feels like it's taking more than it's giving. I know that feeling well.
For a long time, alcohol was part of how I coped. I was still functioning, still showing up, but underneath I was stuck in a cycle I couldn't seem to break.
That awareness was the beginning of everything.
That awareness was the beginning of everything.
Life before ARC
Before ARC existed, I served in the Royal Marines. Like many others, I carried the impact of that experience long after I left. PTSD took its toll, and alcohol became an escape.
Life looked fine from the outside, but underneath I was giving myself grief, feeling disconnected, and stuck doing the very things I swore I'd stop.
Life before ARC
Before ARC existed, I served in the Royal Marines. Like many others, I carried the impact of that experience long after I left. PTSD took its toll, and alcohol became an escape.
Life looked fine from the outside, but underneath I was giving myself grief, feeling disconnected, and stuck doing the very things I swore I'd stop.
What changed?
Change didn't happen all at once. I shifted my focus to things that helped me rebuild from the ground up. Fitness, mountaineering, ultra-running, nutrition, and mindfulness became ways to steady myself.
Slowly, I built awareness of what alcohol was really doing for me, and what it was costing me. I started replacing alcohol with habits that gave me something back.
I chose to stop. Not because it was easy, but because something bigger mattered more.
I chose to stop. Not because it was easy, but because something bigger mattered more.
Why ARC exists
That personal journey became the foundation for Atomic Rambo Coaching. What I learned through lived experience is now the method I use to support others walking similar paths.
ARC exists to help people reclaim their freedom in a way that lasts.
ARC exists to help people reclaim their freedom in a way that lasts.
AWARENESS
Recognising where you are and what's really happening.
RESILIENCE
Building the mental strength to face discomfort.
COMMITMENT
Showing up consistently, even when motivation fades.
Bring Dan To Your Audience, Team or Event.
Whether you’re looking for a podcast guest, keynote speaker or corporate trainer, Dan brings practical leadership, resilience and performance strategies that create real impact.
From business events and team development sessions to podcast interviews and workshops, Dan delivers honest conversations and actionable insights that audiences remember.
Bring Dan To Your Audience, Team or Event.
Whether you’re looking for a podcast guest, keynote speaker or corporate trainer, Dan brings practical leadership, resilience and performance strategies that create real impact.
From business events and team development sessions to podcast interviews and workshops, Dan delivers honest conversations and actionable insights that audiences remember.
arc's role in your story
You are the hero of this story, and ARC is the sidekick.
We can't walk the path for you, but we can lead you and teach you how to walk your own.
© 2026 Atomic Rambo Coaching. All rights reserved.
Transformational coaching for people ready to find a steadier way forward.
[email protected]
07832 499 799
Room 8 Soughton House,
2 Nicholas Street Mews,
Chester CH1 2NS
Company number 16218967
