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O R I G I N   S T O R Y

O R I G I N   S T O R Y

I’m Dan, founder of Atomic Rambo Coaching (ARC). If you’re here, it’s because you're ready to fight for your freedom. I know that battle.

I’m Dan, founder of Atomic Rambo Coaching (ARC). If you’re here, it’s because you're ready to fight for your freedom. I know that battle.

Years ago, I was trapped by alcohol, constantly struggling to break free. It felt impossible. But then I shifted my focus. I dedicated myself to fitness—mountaineering, ultra-running, nutrition, mindfulness. Slowly, I built a stronger, healthier mindset. I replaced alcohol with better habits. And eventually, I realised—alcohol had no place in my life. I made the choice to stop.

Years ago, I was trapped by alcohol, constantly struggling to break free. It felt impossible. But then I shifted my focus. I dedicated myself to fitness—mountaineering, ultra-running, nutrition, mindfulness. Slowly, I built a stronger, healthier mindset. I replaced alcohol with better habits. And eventually, I realised—alcohol had no place in my life. I made the choice to stop.
The fight isn’t easy. After serving in the Royal Marines and earning a Bronze Star with Valor, I faced the toll of PTSD. Alcohol was my escape. But it wasn’t freedom; it was a trap.

 

I started working with veterans who were facing the same struggles. I knew I could help. The veterans I worked with were stuck in the same cycle. Alcohol was holding them back. I understood that feeling deeply.

The fight isn’t easy. After serving in the Royal Marines and earning a Bronze Star with Valor, I faced the toll of PTSD. Alcohol was my escape. But it wasn’t freedom; it was a trap.

I started working with veterans who were facing the same struggles. I knew I could help. The veterans I worked with were stuck in the same cycle. Alcohol was holding them back. I understood that feeling deeply.

Then I came across Andy Ramage, and everything clicked. His approach to alcohol reduction mirrored my journey—there are no quick fixes. It wasn’t enough to stop drinking. People needed a new way of life. They needed a path to redefine themselves, to create a life where alcohol didn’t control them.
 
I’d done it myself and helped others do the same. So, I trained with Andy to sharpen my coaching skills. I knew I had the tools to help people break free and rebuild.
 
That’s how Atomic Rambo Coaching (ARC) was born. ARC is about empowering you to take control of your life. It’s not just about quitting alcohol—it’s about reclaiming your freedom, resilience, and purpose.

Then I came across Andy Ramage, and everything clicked. His approach to alcohol reduction mirrored my journey—there are no quick fixes. It wasn’t enough to stop drinking. People needed a new way of life. They needed a path to redefine themselves, to create a life where alcohol didn’t control them.

I’d done it myself and helped others do the same. So, I trained with Andy to sharpen my coaching skills. I knew I had the tools to help people break free and rebuild.

 That’s how Atomic Rambo Coaching (ARC) was born. ARC is about empowering you to take control of your life. It’s not just about quitting alcohol—it’s about reclaiming your freedom, resilience, and purpose.

We focus on three pillars:

  • Awareness: Recognise where you are and what’s holding you back.
  • Resilience: Build the mental strength to face challenges.
  • Commitment: Take consistent action to create lasting change.

No shortcuts. No gimmicks. Just fundamental tools and support for real change.

We focus on three pillars:

  • Awareness: Recognise where you are and what’s holding you back.
  • Resilience: Build the mental strength to face challenges.
  • Commitment: Take consistent action to create lasting change.

 

No shortcuts. No gimmicks. Just fundamental tools and support for real change.

Transformation isn’t easy. Temptations will test you. But that’s where growth happens. The real change comes when you face those challenges with courage and commitment.

And you won’t face it alone. ARC will be with you every step of the way. The road is hard, but the reward is worth it.

You have the power to reclaim your life. I’ve done it. I’ve reached summits, run ultra-marathons, and completed an Ironman. Alcohol no longer holds me back. I replaced it with something better—a life of purpose and freedom.

Transformation isn’t easy. Temptations will test you. But that’s where growth happens. The real change comes when you face those challenges with courage and commitment.

And you won’t face it alone. ARC will be with you every step of the way. The road is hard, but the reward is worth it.

You have the power to reclaim your life. I’ve done it. I’ve reached summits, run ultra-marathons, and completed an Ironman. Alcohol no longer holds me back. I replaced it with something better—a life of purpose and freedom.

My purpose is to show you that you don’t have to live in the shadows of alcohol or self-doubt. You can build a life full of purpose and freedom, where your choices empower you, not trap you. It’s time to live a life that excites you, challenges you, and fills you with meaning. Freedom and purpose are within your reach. This is your chance for that transformation. ARC is here to guide you. We don’t offer quick fixes. We provide lasting change.

Freedom Starts Here
My purpose is to show you that you don’t have to live in the shadows of alcohol or self-doubt. You can build a life full of purpose and freedom, where your choices empower you, not trap you. It’s time to live a life that excites you, challenges you, and fills you with meaning. Freedom and purpose are within your reach. This is your chance for that transformation. ARC is here to guide you. We don’t offer quick fixes. We provide lasting change.

 

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